A long, hot summer did nothing to boost the UK on-trade’s fortunes, the sector's volume sales having shrunk 6% in the last 12 weeks, according to the Wine and Spirit Trade Association.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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